Is a CRM selling or is it marketing?. CRMs are about building Relationships with the customer, it is beyond selling and marketing. It helps in building and maintaining long-term relationships with the customer. It helps you in knowing your customers current needs and future needs.
Retaining existing customers is very important because the time, effort and money involved in finding new customer base are huge.
Customer Needs are business. You should recognize their needs and problems and make a business opportunity based on that. CRMs will help businesses to do this. CRMs help to understand customers, customer issues, customer needs in a better way.
Main Advantages of having a CRM system to any business are:
Track Customer needs, issues, interactions
One can easily track the needs of their customers by using a CRM. Issues can be tracked separately and you can increase the interaction with the customer in an automated way.
Improves the customer relationships, retains customers
As you address the needs and issues of the customer in a faster way and in an effective way, this will lead to the good and satisfactory customer relationship which will increase the customer retention.
Analyzes customers needs, behaviors
As the customer information is stored inside the CRM. Data can be analyzed to find out the customer needs and behaviors and these can be turned into the business needs.
Collaborates the organization workflows
CRM systems allow you to collaborate and interact within the organization on the issues faced by customers. They can be easily assigned and resolved collectively and this will also improve the understanding of everyone in the organization.
Cost saving, Reduces costs involved in customer service
As the work flow is automated, the cost involved in resolving the issues are reduced.
Organization Profits improves
Costs of the customer services are reduced, analysis of the data is available in minutes, so the organization can strategize their marketing and improve profits.
Improves sales and helps in marketing
Customer retention is increased, with word of mouth new customers are generated. Leads to new customers automatically begin to increase and the productivity level of your organization is instantly enhanced.
Allows you to predict the business needs
Historic data can be used for analysis, customer behaviors, needs can be analyzed and predicted businesses can be realized before competitors capture the market.
Companies position in market increases
With all above the company position in the market increases over period of time.